Watch a short video on how PPI develops Marketing Professionals.
Marketing skills are important in concentrating scarce resources in the right way to reach and convince customers and potential customers to do business with us. We provide two types of marketing intervention:
PPI Network member John Leach has extensive experience in both designing and implementing marketing strategies in a corporate role as well as well as leading practical development experiences to enable others to build ther marketing competence. He works regularly with company marketing professionals to help them improve the effectiveness of their marketing impact.
Marketing Planning
Our approach to developing marketing planning competence consists of four key inputs interspersed with practical application.
In our approach we use knowledge delivered by video to enable participants to do practical pre-work on their own real issues prior to coming to a workshop to further build their knowledge and share their own work as well as learning from the work of other participants to build a very practical and applicable learning experience.
Product Management
Our approach to product management provides participants with the opportunity to develop rounded product management skills including building their understanding of:
These topics are usually covered in a three day workshop with integrated practical exercises. The emphasis and focus is varied to adapt to the needs of the target group.