Product Management
Our approach to product management provides participants with the opportunity to develop rounded product management skills including building their understanding of:
- the role of marketing;
- key tools;
- consumer behaviour;
- strategic marketing planning;
- marketing research;
- channels;
- developing new products;
- finance;
- the marketing mix;
- marketing communications;
- marketing planning.
These topics are usually covered in a three day workshop with integrated practical exercises. The emphasis and focus is varied to adapt to the needs of the target group.