Diversity - Different Preferences - Multi Cultural - Influencing

Being sensitive to the diversity of the individuals, teams and populations we want to influence. People are diverse in terms of age, gender, religion, ethnicity, sexual orientation, national culture, professional experience. When influencing we need to keep these things in mind. Ruth gives a number of examples of how a lack of understanding of the differences of the target group for influencing leads to a complete failure in successfully achieving the influence objectives.


About the Author

Ruth Ann Lake

Ruth has over 25 years experience in training and consultancy, particularly in the management communications area. Areas of specialisation include: leadership and team building, effective presentation techniques, negotiation techniques, cross-cultural communication, influencing skills, coaching for performance and managing people.