Diversity - Different Preferences - Multi Cultural - Influencing

Being sensitive to the diversity of the individuals, teams and populations we want to influence. People are diverse in terms of age, gender, religion, ethnicity, sexual orientation, national culture, professional experience. When influencing we need to keep these things in mind. Ruth gives a number of examples of how a lack of understanding of the differences of the target group for influencing leads to a complete failure in successfully achieving the influence objectives.


About the Author

Ruth Ann Lake

Ruth has over 30 years’ experience in facilitating workshops; Areas of specialisation include: Leadership and Change Management, Women in Leadership, Diversity & Inclusion, Managing your Cross-Cultural and Virtual Team, and Building your Influence & Credibility.