A discussion of the "brand" of HR and how HR might or should position itself versus customer groups. What services does HR provide and how does it label and position the offering? Should there be more emphasis on benefits as opposed to selling features?


About the Author

Mark Thomas: Leading International Expert on Business Partnering

Mark Thomas

Mark Thomas is an international business consultant, author and speaker specialising in business planning, managing change, human resource management and executive development. Prior to working with PPI he worked for several years with Price Waterhouse in London where he advised on the business and organisational change issues arising out of strategic reviews in both private and public sector organisations.